Home-grown brand Abeo with its unique concept of beaded jewellery quickly won over people since its inception in 2021. Ahead of the festive season as they launch new accessory designs and men’s and womenswear, Indulge visited their workshop at Shyamnagar to give you a BTS of the products.

Little did brother-sister duo Kasturika and Krishnendu Ghosh imagine their brand to be a super success. Reiterating its conception Kasturika mentions, “We started in 2021 and set up our own workshop in 2022. Initially, with beaded jewelleries, many artisans with 25-30 years of experience found it difficult to conceptualise and execute. But with time we started bringing finesse to the designs, got the equipment, and set up the workshop.” Adds Krishnendu, “Today seven craftsmen, who are their family’s sole earners, work with us. For start-ups, employees think about whether the brand will perform or not. We had to give that confidence to them.”